Activate the sole of your brand

Rolando Kahn

Subscribe to Rolando Kahn: eMailAlertsEmail Alerts
Get Rolando Kahn: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Rolando Kahn

Actionable insights (or actionable data) can be defined as "a technology solution that inhales large quantities of data (big data) and exhales strategic action from that data." Whether it's purely software or in combination with hardware, big data and the resulting insights present monstrous opportunities to optimize operational strategies and understanding of both people and the world they inhabit. Specifically at Scanalytics, an actionable insight is a strategic change implemented from the data analyzed through our predictive algorithm-based platform. In other words, we take the big data collected by our smart floor sensors, simplify and sort it in a way that makes it meaningful, and present it to the business so they can understand their performance and take action on the results. Data metrics can relate to staff efficiency, daily foot traffic or in-store conver... (more)

How to Engage Customers Through In-Store Tech | @ThingsExpo #IoT

So, you've brought customers into your store, the hard part is over, right? No! Now that they've arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tool... (more)

How the Internet of Things Will Impact Energy Efficiency | @ThingsExpo #IoT

Smart technologies are bursting into the retail space with solutions speaking to brands on improved marketing efforts, customer engagement, and optimization of floor plans. But one question has risen out of the chatter: How can the Internet of Things (IoT) improve energy efficiency? Not simply for retailers, but for commercial environments and homes (smart or not) as well? According to an article in govtech, energy efficiency relies heavily on identifying peak time of energy usage. An example being, air conditioning is more likely to be used on an extremely hot afternoon over th... (more)

Millennials and the Retail Revolution | @ThingsExpo #IoT

Millennials. The Millennial Generation. Generation Y. Whatever you want to call them, this progressive group has forced retailers to transform their view and strategy on in-store experiences. In other words, Millennials have arrived on the scene expecting a whole new style of shopping, challenging the retail industry to launch interactive techniques to capture and retain members of the younger generation. A major impact the Millennial generation has brought into retail is the use of smartphone technologies. The rise of iPhone and Android, among other mobile technologies, have gi... (more)

Heat Maps and the Customer Journey | @ThingsExpo #IoT

Heat maps offer a unique way to represent data sets in a variety of settings. A common example you see most mornings is through weather reports on the news showing the movement and predictions of pressure and precipitation, intensifying across bold color schemes. Another familiar example is voting representation in specific areas of the country during election times (think red state vs. blue state). Retail stores utilize heat maps to enable managers and executives to better understand the functionality of their space, as well as the habits and preferences of the people entering t... (more)