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Rolando Kahn

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Top Stories by Rolando Kahn

Millennials. The Millennial Generation. Generation Y. Whatever you want to call them, this progressive group has forced retailers to transform their view and strategy on in-store experiences. In other words, Millennials have arrived on the scene expecting a whole new style of shopping, challenging the retail industry to launch interactive techniques to capture and retain members of the younger generation. A major impact the Millennial generation has brought into retail is the use of smartphone technologies. The rise of iPhone and Android, among other mobile technologies, have given customers the ability to reach desired products and competitors from any location, even if one is already in a store. This means that retailers haven't won the battle over the customer even if the shopper has already made it through the door. Retailers are literally in constant competiti... (more)

What Foot Traffic Says About Your Store & Customers | @CloudExpo #Cloud

We all have and use them on a daily basis. Whether for work or play, our feet get us where we need to go as the most common form of transportation. Although monitoring foot traffic is common practice for retailers, literally measuring each footstep is not something many retail executives think about to understand their customers, but foot traffic offers an accurate and unique way of gaining knowledge about your store's audience. Ever wondered if your marketing efforts for an in-store sale or event are impacting, or even reaching, your customers? Foot traffic is a great indicator... (more)

How the Internet of Things Will Impact Energy Efficiency | @ThingsExpo #IoT

Smart technologies are bursting into the retail space with solutions speaking to brands on improved marketing efforts, customer engagement, and optimization of floor plans. But one question has risen out of the chatter: How can the Internet of Things (IoT) improve energy efficiency? Not simply for retailers, but for commercial environments and homes (smart or not) as well? According to an article in govtech, energy efficiency relies heavily on identifying peak time of energy usage. An example being, air conditioning is more likely to be used on an extremely hot afternoon over th... (more)

How to Engage Customers Through In-Store Tech | @ThingsExpo #IoT

So, you've brought customers into your store, the hard part is over, right? No! Now that they've arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tool... (more)

Actionable Insights: Big Data into Big Change | @BigDataExpo #BigData

Actionable insights (or actionable data) can be defined as "a technology solution that inhales large quantities of data (big data) and exhales strategic action from that data." Whether it's purely software or in combination with hardware, big data and the resulting insights present monstrous opportunities to optimize operational strategies and understanding of both people and the world they inhabit. Specifically at Scanalytics, an actionable insight is a strategic change implemented from the data analyzed through our predictive algorithm-based platform. In other words, we take t... (more)